Digital Strategies: How to Choose the Right Tactics for Sustainable Growth
Let’s be real—there are a million ways to market your business online. But not every tactic fits your stage, your bandwidth, or your goals. And chasing every new strategy won’t grow your business—it’ll burn you out.
What you need isn’t more ideas.
It’s alignment.
It’s clarity.
It’s a digital strategy that fits the actual way your business runs.
In this blog, we’re cutting through the noise to help you choose digital marketing tactics that actually move the needle—and keep moving it sustainably.
What Is a Digital Strategy, Really?
A digital strategy isn’t a to-do list or a trendy platform. It’s your intentional plan for how your business will use online tools to generate leads, serve clients, and scale consistently.
It’s not just about what you do.
It’s about how all those parts work together—from content to automation to sales systems.
At DeBella DeBall, we help service providers and small business owners stop winging it with scattered tasks and start using digital strategies that are structured, scalable, and simple to maintain.
Step 1: Anchor to Your Business Model (Before You Choose Tactics)
Before we even touch content calendars or funnels, we ask:
How does your business actually make money?
What’s your pricing structure, delivery model, client lifecycle?
Because if you sell $3K coaching packages, your strategy will look very different than someone selling a $37 digital product.
Ask yourself:
- Do I need 100 clients—or 10?
- Am I trying to scale with systems—or do more by hand?
- What’s my client journey from stranger to sale?
Once you know what kind of business you’re building, then you can choose strategies that support—not sabotage—it.
Step 2: Audit What’s Already Working (Even If You Don’t Think Anything Is)
Here’s where most business owners slip: they skip straight to shiny new tactics without understanding what’s already doing the heavy lifting.
Your job isn’t to burn it all down.
It’s to amplify what’s quietly working behind the scenes.
Look at:
- Where leads are actually coming from
- What content gets saved/shared/replied to
- Which pages convert (even if just a little)
- Who your last 5 clients were and what brought them in
This audit tells you where to double down—not just where to start over.
Step 3: Choose the Right Tactics Based on Your Growth Stage
Not every strategy is meant for your season. Let’s break it down:
If You’re in Foundation Mode:
- Build a simple website (not fancy—functional).
- Start an email list and send consistent value.
- Pick one social platform and show up 3–5x/week.
- Create 1 lead magnet and automate delivery with a welcome sequence.
- Focus on client delivery, testimonials, and easy referrals.
Your goal: Get 3–5 consistent leads/week without overbuilding.
If You’re in Growth Mode:
- Introduce funnel systems: lead magnet → email nurture → call or sale.
- Use blogs + SEO to build organic search visibility.
- Layer on retargeting ads for those visiting your site or funnel.
- Launch mini campaigns to test conversion messaging.
- Start tracking metrics weekly (open rates, CTR, booked calls, etc.)
Your goal: Sustain $5K–$10K months and reduce manual follow-up.
If You’re in Scale Mode:
- Use data to refine segmentation and offers.
- Set up advanced automations (behavior-based triggers, onboarding flows).
- Delegate content creation based on pillar strategy.
- Optimize and expand funnels across offers (low-ticket → core → high-end).
- Integrate your CRM (like GHL) to track full lead-to-client journey.
Your goal: Increase revenue while decreasing effort and decision fatigue.
Step 4: Don’t Just Tactic Stack—System Stack
You don’t need more tactics. You need systems that work together.
That means:
- A content engine that brings leads
- A nurture engine that builds trust
- A conversion engine that books sales
- A delivery engine that retains and upsells clients
We use GoHighLevel (GHL) to centralize everything so you’re not stuck in 10 tabs trying to figure out why no one’s buying.
It’s not just about the platform. It’s about the system behind it.
Real Talk: What Happens When You Don’t Have a Strategy
You waste time creating content that doesn’t convert.
You build offers you can’t sell.
You hop platforms hoping the next one will “finally work.”
And honestly? That’s exhausting.
What you need is a system that supports:
✔️ Sustainable marketing
✔️ Repeatable sales
✔️ Client retention
✔️ Business clarity
That starts by choosing tactics on purpose—not out of panic.
Comparison: DIY Tactics vs. Strategic Coaching Support
| DIY Tactics | Strategic Coaching Support |
|---|---|
| Random posts based on what you feel like | Content mapped to funnel stage + business goals |
| Downloading 100 freebies | One clear plan tailored to your business |
| Constant trial-and-error | Proven systems customized for your model |
| Lots of output, little traction | Focused action that leads to results |
| Burnout from doing it all alone | Support, strategy, and sanity-saving structure |
How We Help: DeBella’s Strategic Growth System
Whether you’re just starting out or ready to scale with systems, we help service providers and coaches simplify their strategy with:
- The 9-Line Business Roadmap (a diagnostic and plan in one)
- Done-for-you GHL system builds
- Weekly group coaching to test, refine, and stay accountable
- Plug-and-play tools to make marketing actually doable
Our clients aren’t just posting more. They’re closing more—with clarity, consistency, and systems.
Final Word: Choose Strategy, Not Just Strategy-Like Behavior
Digital growth doesn’t come from doing all the things. It comes from doing the right things, at the right time, in the right way.
Choose tactics that serve the business you’re building—not the one you think you should have by now.
And if you need help mapping that out?
We’ve got your back.
Explore Coaching with Lisa Benson
Book a Clarity Call
Start with the 9-Line Business Roadmap
