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Author: Lisa Benson

Businesswoman sits thoughtfully at desk with laptop and notes, projecting success and focus.
Strategic Marketing

Why Your Fractional CMO Contract Is More Than Just Paperwork: The Key to Protecting Vision, Value, and Velocity

ByLisa Benson June 2, 2025May 30, 2025

Why Your Fractional CMO Contract Is More Than Just Paperwork: The Key to Protecting Vision, Value, and Velocity Hiring a Fractional CMO can transform your…

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Strategic Marketing

Digital Strategy: How to Build a Plan That Actually Grows Your Business

ByLisa Benson June 1, 2025May 30, 2025

Digital Strategy: How to Build a Plan That Actually Grows Your Business Most business owners don’t have a marketing problem. They have a clarity problem….

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A diverse group of professionals engage in a collaborative team meeting in a stylish office environment.
Strategic Marketing

What Are the Real Benefits of a Fractional CMO? My Honest Take After Working With Dozens of Small Businesses

ByLisa Benson May 31, 2025May 30, 2025

What Are the Real Benefits of a Fractional CMO? My Honest Take After Working With Dozens of Small Businesses For a long time, the idea…

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Inside My Marketing Coaching Business: What It Really Takes to Lead with Strategy and Serve with Structure
Coaching

Inside My Marketing Coaching Business: What It Really Takes to Lead with Strategy and Serve with Structure

ByLisa Benson May 30, 2025May 30, 2025

Inside My Marketing Coaching Business: What It Really Takes to Lead with Strategy and Serve with Structure I didn’t set out to build a marketing…

Read More Inside My Marketing Coaching Business: What It Really Takes to Lead with Strategy and Serve with StructureContinue

Woman on the coach working, getting her business coaching done
Email Marketing

Your Content Deserves a Job Description: How to Make Email Part of a Bigger System

ByLisa Benson May 30, 2025May 30, 2025

Learn how to make email marketing part of a larger content system. Discover strategies for integrating email with other channels to maximize the impact of your content.

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Email Marketing

From Opt-In to Inbox: How to Set Up a Welcome Sequence That Sells for You

ByLisa Benson May 27, 2025May 30, 2025

Learn how to create an effective welcome sequence for your email marketing campaigns. Discover tips for crafting engaging emails that build relationships and drive sales.

Read More From Opt-In to Inbox: How to Set Up a Welcome Sequence That Sells for YouContinue

Content strategy
Strategic Marketing

Freebie Flop? Here’s What to Do When Your Lead Magnet Isn’t Converting

ByLisa Benson May 23, 2025May 30, 2025

Struggling with low conversions on your lead magnet? Learn effective strategies to optimize your freebie and grow your email list.

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Woman on the couch working hard
Email Marketing

What to Actually Say in Your Emails: A Non-Boring Guide to Writing with Heart & Strategy

ByLisa Benson May 20, 2025June 11, 2025

Learn how to write engaging, authentic emails that connect with your audience and grow your business. This guide shares tips for effective email marketing and list building.

Read More What to Actually Say in Your Emails: A Non-Boring Guide to Writing with Heart & StrategyContinue

Professional woman explains map comparison infographic in modern office setting. Marketing Coaching for Your Business: The Smarter Way to Grow with Clarity and Strategy
Coaching

Marketing Coaching for Your Business: The Smarter Way to Grow with Clarity and Strategy

ByLisa Benson May 19, 2025May 19, 2025

Marketing Coaching for Your Business: The Smarter Way to Grow with Clarity and Strategy Marketing isn’t just about visibility—it’s about velocity. And if you’ve been…

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Top view of a creative workspace with laptop, coffee, and hand lettering for design inspiration. What Is a Marketing Service? A Deep Dive Into the Digital Strategies That Actually Grow Your Business
Strategic Marketing

What Is a Marketing Service? A Deep Dive Into the Digital Strategies That Actually Grow Your Business

ByLisa Benson May 19, 2025May 19, 2025

What Is a Marketing Service? A Deep Dive Into the Digital Strategies That Actually Grow Your Business If you’ve ever Googled “marketing service” and found…

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DeBella DeBall Designs is a disabled woman veteran-owned digital marketing agency that brings military precision to every strategy we build. We don’t do fluff—we do structure, clarity, and systems that scale. If you’re ready to stop guessing and start leading your business with confidence, this is where your next level begins.

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