Like all good things, lead magnets can be used in various ways. There’s the obvious: your blog posts. Who wouldn’t want to if you have a lead magnet for the reader to download? They can also be used in email marketing campaigns. If you send out an email with a link to a free report or e-book related to your business and that report/e-book is only offered as a lead magnet (and not part of the regular content), then it will help convert readers into leads.

One of the best things about being a small business owner is that you have the freedom to forge your own path. You’re not beholden to the constraints of a corporate marketing budget or a team of people who have to sign off on every decision. You can be nimble and experimental, trying out new things and seeing what works best for your business.