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7 marketing strategies and tips, according to seasoned marketers

I once worked for a retail company that inexplicably made me read a book about the science behind shopping and how to leverage those principles in your marketing strategy….

25 Low-Cost Marketing Tactics That Actually Work

Uncover actionable marketing tactics that won’t break the bank, with insights straight from industry experts.

Automation without alienation: Avoiding the pitfalls of overreliance on technology

The workplace has always been a reflection of its era’s technology. From the assembly line innovations of the early 20th century to the dawn of personal computing,..

14 Email Marketing Platforms With Advanced Tools for Email Automation

Unlock the full potential of email marketing with cutting-edge platforms that offer unparalleled automation capabilities…

Managing social media on a budget: 20 expert tips

If you have a limited budget, it’s essential that you make the most out of your social media spend.Add a brief description to your card….

How to Measure the ROI of B2B Social Media Marketing: 13 Key Metrics

Ever wondered how top experts measure the ROI of their B2B social media marketing efforts?

What Are Innovative Approaches to Integrating Brand Awareness in Email Marketing?

Imagine revolutionizing your email marketing campaigns with innovative techniques endorsed by top leaders in the industry…

28 Lessons Learned from Marketing Failures

Navigating the complex terrain of marketing requires more than just a creative spark; it demands expertise and a strategic mindset.

17 Advertising Strategies for Limited Budgets

Discover cost-effective advertising strategies designed to maximize impact on a shoestring budget, as revealed by industry experts.

8 Bold Marketing Moves That Went Viral—and Delivered Real Results

From candid voice notes to immersive escape-room launches, these marketers threw the rulebook out the window—and it paid off big…

How to Build a Strong Brand Identity: 20 Strategies from Business Leaders

Unveiling the secrets to crafting a resilient brand identity, this article distills wisdom from seasoned business leaders. By breaking down expert strategies…

9 Ecommerce Trends that Present the Biggest Challenges for Retailers

Navigating the dynamic world of e-commerce presents a myriad of challenges, with trends that demand both innovation and caution…

25 Local Cititation Building Strategies for SMBs

Discover actionable strategies for local citation building as industry leaders share their knowledge on optimizing SMBs’ online presence…

13 Ways to Integrate PR into Your Digital Marketing Strategy!

Unlock the full potential of your digital marketing strategy with insider knowledge on integrating public relations (PR)….

Facebook Marketing Strategies: What Delivers Results?

Discover powerful Facebook marketing strategies through the lens of industry leaders.

10 Time Management Tips for Busy Real Estate Professionals

Time management is crucial for success in the fast-paced world of real estate. This article presents expert-backed strategies to help busy real estate professionals..

25 Strategies for Cultivating a Personal Brand as a CMO

In the ever-evolving world of marketing, Chief Marketing Officers face unique challenges in establishing their personal brand. This comprehensive guide unveils key strategies for CMOs …

25 Tips for Building a Strong Brand Identity and Consistent Messaging

Building a strong brand identity is crucial for business success in today’s competitive market. This article presents expert-backed strategies for creating consistent messaging …

17 Social Media Marketing Strategies With High ROI

Discover the most effective social media marketing strategies that deliver high ROI in today’s digital landscape. This comprehensive guide..

Brand Reputation Management: What It Is and How to Master It in 2025?

Master brand reputation management in 2025 with expert tips, tools, and strategies to build trust, handle crises, and grow your business and brand online…

Facebook Marketing Strategies: What Delivers Results?

Discover powerful Facebook marketing strategies through the lens of industry leaders.

Personalization Impact in Email Engagement

Discover the cutting-edge strategies that are shaping email engagement through personalization in 2025…

5 Using LinkedIn to Track the Success of Offline Marketing Campaigns

5 Using LinkedIn to Track the Success of Offline Marketing Campaigns
Discover the power of leveraging LinkedIn to enhance offline marketing strategies.

Personal Branding on LinkedIn: 37 Tips

Harnessing the power of LinkedIn for personal branding is more than a trend; it’s a strategic move advised by industry leaders. This article distills expert…

4 Creative Uses of Algorithms Pushing Boundaries

Discover the innovative frontiers where algorithms are not just tools but game-changers, through the lens of seasoned experts. This compilation of…

How to Offer Discounts Without Devaluing Your Products

Discover the art of savvy discounting in today’s competitive market. This comprehensive guide offers practical strategies,

14 Creative Strategies to Differentiate from Competitors

Unlock the potential to stand out in a crowded market with insights from industry leaders. This article delves into creative strategies that fuse innovation with expert guidance…

18 Strategies to Help Clients Increase Brand Awareness and Online Visibility

Navigating the digital landscape can be daunting, but with the right strategies, brands can turn obscurity into a powerful online presence…

11 Lessons from Managing a PR Crisis On Social Media

Dealing with a PR crisis on social media can be daunting, but with expert insights, it becomes manageable.

18 Email Marketing Automation Tools

Discover the cutting-edge email marketing automation platforms that are transforming the industry. This article features expert insights on how to leverage AI..

25 Strategies for Building a Strong Online Presence that Drives Results

In today’s digital landscape, building a strong online presence is crucial for success. This article unveils proven strategies that are backed by insights from industry experts…

Balancing Traditional and Digital B2B Marketing Tactics

In the ever-evolving landscape of B2B marketing, finding the right balance between traditional and digital tactics is crucial….

How Can You Pivot a Marketing Strategy Quickly Due to Market Changes?

In today’s ever-changing market, businesses need to pivot their marketing strategies quickly to stay ahead. This article delves into expert insights on adapting to new challenges

18 Email Marketing Automation Platforms with Advanced Segmentation Features

Discover the ultimate power of email marketing automation platforms through advanced segmentation tools, backed by the expertise of industry veterans…

How Marketing Agencies Help Companies Overcome Challenges in Today’s Media Landscape

In today’s media landscape, companies often struggle with maintaining authenticity and adapting to rapid platform changes while reaching their target audience.

How Personal Branding Drives Sales Success: 10 Examples

Unlock the secret to skyrocketing sales success through personal branding with this deep dive into actionable strategies and expert insights. Distilled wisdom from leaders..

20 Go-to Resources for Staying Updated On Brand Strategy Trends

Navigating the ever-evolving landscape of brand strategy can be daunting, but leveraging expert insights can make staying ahead an achievable goal…

Ways Companies Support Women’s Initiatives

Supporting women in the workplace is essential for fostering innovation, diversity, and long-term success. Research shows that companies with gender-diverse leadership..

How Core Values Help Companies Adapt to Market Changes

In a rapidly shifting marketplace, companies that harness core values centered on innovation and adaptability thrive…

How Do You Market to Different Demographics?

Navigating the multifaceted landscape of marketing to different demographics can be a daunting task. This article distills the wisdom of industry experts…

22 Strategies to Personalize Content Marketing for Different Audiences

Discovering effective strategies to personalize content marketing is crucial in a world inundated with generic advertising…

10 Innovative Marketing Campaigns that Delivered Results

From leveraging the power of influencer partnerships to deploying cutting-edge AI personalization, these campaigns have set new benchmarks…

Pet Business Marketing: 5 Strategies to Stand Out

Struggling to get your pet business noticed? Leveraging these 5 powerful marketing strategies will set you apart from the competition…

Marketing & Advertising for Pet Businesses: Interview with Lisa Benson

We are eager to listen to your insights about how pet businesses can effectively market in the current competitive scenario. But first, please introduce yourself to our readers and share your expertise in the marketing space.

Underrated Marketing Strategies for Pet Businesses

Readers, you really need to “fasten your seat belts” before reading our expert round up about the 13 most underrated marketing strategies for pet businesses.

How Core Values Shape Marketing and Branding Efforts

Discover the pivotal role of core values in marketing and branding strategies, where expert insights lead the way in forging authentic connections with audiences…

9 Strategies to Ensure Consistency Across Executive Branding Channels

Dive into the world of executive branding with a practical guide that cuts through the noise to deliver clear strategies…

18 Most Effective Marketing Strategies for Promoting New Franchise Locations

Discover the most effective marketing strategies for new franchise locations, distilled from the wisdom of industry leaders…

Pet Business Marketing: 5 Strategies to Stand Out

Struggling to get your pet business noticed? Leveraging these 5 powerful marketing strategies will set you apart from the competition…

Marketing & Advertising for Pet Businesses: Interview with Lisa Benson

Underrated Marketing Strategies for Pet Businesses

Readers, you really need to “fasten your seat belts” before reading our expert round up about the 13 most underrated marketing strategies for pet businesses.

How Core Values Shape Marketing and Branding Efforts

Discover the pivotal role of core values in marketing and branding strategies, where expert insights lead the way in forging authentic connections with audiences…

9 Strategies to Ensure Consistency Across Executive Branding Channels

Dive into the world of executive branding with a practical guide that cuts through the noise to deliver clear strategies…

18 Most Effective Marketing Strategies for Promoting New Franchise Locations

Discover the most effective marketing strategies for new franchise locations, distilled from the wisdom of industry leaders…

17 Social Media Marketing Strategies With High ROI

Discover the most effective social media marketing strategies that deliver high ROI in today’s digital landscape…

21 Marketing Tactics Predicted to Be Most Effective in 2025

Imagine stepping into the future where marketing strategies are revolutionized by cutting-edge tactics. Top insights from marketing leaders such as a Chief Marketing Officer…

24 Key Digital Marketing Lessons Learned

What is one piece of advice you would give to someone just starting out in digital marketing? What key lesson have you learned that you wish you knew…

Multichannel Marketing Integration: 11 Approaches Shared by Digital Marketing Leaders

Unlocking the full potential of multichannel marketing requires mastering integration, and this article dives deep into the tactics that top digital marketing leaders swear by…

Keyword Research for Partnership Success: 7 Tips from Experts

We asked partnership experts to share their strategies for finding and developing successful SaaS collaborations. Here’s what they learned about building effective relationships and ethical link-building practices…

How to Build Relationships With Influencers: 18 Tips for Content Marketing Success

We asked experienced content marketers how they build genuine relationships with influencers. Here’s what they shared about developing effective, long-term partnerships…

Predicting the Next Big Thing: 16 Digital Marketing Trends That Will Dominate in 2025

As we head into the new year, the digital marketing landscape continues to evolve rapidly. The integration of advanced technologies, shifts in consumer behavior, and emerging cultural shifts…

7 Tips for Writing Product Descriptions that Convert Browsers into Buyers

Unlock the secrets to compelling product descriptions with this expert-backed guide. Delve into proven strategies that transform casual browsers into committed buyers…

13 Expert Insights On Understanding Your Target Audience With Keyword Research

Can you describe a time when keyword research helped you better understand your target audience? How did this understanding shape your content or marketing efforts? We asked 13…

How to Know When to Outsource Your Marketing

When was the last time you questioned the effectiveness of your marketing strategy? In this insightful Q&A, a founder and a CMO share their expertise on how marketing consultants can be game-changers…

Top Public Relations Ideas for Marketing Retreat Packages

The best ways to market a retreat: Retreat offerings are booming-from yoga retreats to spiritual retreats to corporate retreats, more and more solopreneurs are partnering

How to Avoid Common Keyword Research Mistakes: 16 Tips to Know

What’s one common mistake you see people making with keyword research, and how can it be avoided? We reached out to 16 content marketing…

How to Prep for a Content Marketing Interview: 19 Tips from Business Leaders

Landing a job in content marketing can be a game-changer, but how does nineteen stand out in the interview process? Insights from a Director and a VP of Marketing reveal strategies that can make a difference…

7 Tools for Tracking Marketing Funnel Performance

In today’s dynamic marketing landscape, professionals are constantly seeking the best tools to track and optimize their funnels. From the insights shared by a Marketing Strategist to those of a Senior Director of Marketing,..

5 Strategies for Monetizing Your Personal Brand on Social Media

Building a personal brand on social media isn’t just about collecting likes and followers – it’s about turning your authentic online presence into real opportunities and income…

How Do You Tailor Marketing Strategies to Different Demographics?

When tailoring marketing strategies to different demographics, the key is to understand not just the basic demographics like age, gender, or location, but also the behaviors, preferences, and values that drive those groups…

18 Surprisingly Effective Digital Marketing Strategies

“What is one digital marketing strategy that you found surprisingly effective for your business? What made this strategy stand out to you?” Here is what 18 thought leaders have to say…

20 Winning Tactics to Create an Integrated B2B Digital Marketing Program

In the competitive world of B2B marketing, an integrated digital marketing program is essential for driving growth, nurturing leads, and achieving long-term success. To stay ahead of the curve, businesses must combine various digital marketing tactics into a seamless, cohesive strategy….

How Do You Handle a Brand Crisis On Social Media?

When a crisis strikes on social media, the response can make or break a brand’s reputation. Insights from a Marketing Strategist and a CEO reveal how to navigate these turbulent waters…

10 Social Media Schedulers for Efficient Content Planning

Unlock the secret to efficient social media scheduling with insights from industry leaders. Experts including a Marketing Consultant and a Senior Community Manager share their top recommendations in this comprehensive guide…

What Tools Enhance Digital Marketing Workflows?

Ever wondered what cutting-edge tools top marketing professionals are using to supercharge their productivity? In this article, gain insights from a CEO and a Head of Content Marketing…

Leveraging Influencer Marketing in E-Commerce: Recommendations from Marketing Leaders

Influencer marketing is revolutionizing the e-commerce landscape, but what’s the secret sauce behind the most successful campaigns? Hear from a marketing strategist and a CEO as they share exclusive insights…

4 Examples of Using Account-Based Marketing to Engage Key Accounts

Unlocking the secrets of successful account-based marketing (ABM) begins with real-world insights. In this article, top professionals like a Marketing Strategist… and CEO share their strategies.

How Do You Ensure Content Marketing Resonates With Your Target Demographic?

In a digital world overflowing with content, how can marketers ensure their message truly resonates? Insights from a Marketing Specialist reveal the power of buyer personas and social listening, while a Digital Operations Manager highlights…

What Are Indispensable Marketing Automation Technologies?

In the rapidly evolving world of digital marketing, staying ahead of the curve is crucial. Top insights from both Founders and CEOs reveal the indispensable marketing automation technologies that drive success…

14 Copywriting Tips Learned the Hard Way and How They Changed My Approach

Struggling with your copywriting skills? Learn invaluable tips from owners and writers who have mastered the craft through hard lessons. This article uncovers fourteen expert insights,..

How Do Cross-Promotional Partnerships Boost Brand Awareness?

Imagine transforming your brand’s presence overnight through strategic collaborations. In this Q&A, seasoned entrepreneurs and heads of marketing reveal their top secrets for successful cross-promotional partnerships…

How Do You Ensure that Brand Awareness Campaigns Are Inclusive?

In today’s dynamic market, brand inclusivity is more important than ever. Insights from a Marketing Strategist and a Marketing Executive reveal practical strategies to ensure campaigns resonate with diverse audiences…

22 Common Email Phrases That Could Trigger Spam Filters

Ever wondered why some of your emails never reach their intended recipients? Insights from a CEO and a Head of Digital Marketing reveal the secrets to avoiding common email pitfalls…

What Are Tactics for Building a Strong Online Brand?

It is crucial to business success to be on top of your online business, as well. Industry experts share their insights on building a strong brand.
A PR consultant emphasizes the power of creating a sound signature…

How Do You Tailor Your Coaching Approach for Startups?

Like architects meticulously designing divergent blueprints for rustic cottages and towering skyscrapers, business coaches must adeptly tailor their strategies…

Harnessing the Power of Social Media for Small Business Marketing

In the dynamic world of social media marketing, CEOs and marketing strategists are finding innovative ways to captivate and grow their audiences. From addressing audience pain points to targeting ads…

How Do You Integrate User-Generated Content Into a Campaign?

In the dynamic realm of advertising, incorporating user-generated content can be a game-changer. We’ve gathered insights from Directors and Marketing Strategists, among other experts, to bring you eight innovative methods…

8 Proven Strategies to Boost Your Marketing Funnel’s Effectiveness

In the quest to perfect the art of conversion, we’ve gathered insights from Content Marketing Managers to Chief Strategists on enhancing marketing funnel effectiveness. From implementing content mapping…

Podcast Features

How Automation Is Transforming Businesses Forever

Discover how automation is revolutionizing businesses forever in this insightful discussion with Lisa Benson. Learn about the latest automation trends, the integration of technology, and the optimization of operations through automated workforce solutions…

Meet Lisa Benson of DeBella DeBall Designs

Today we’d like to introduce you to Lisa Benson.
Hi Lisa, thanks for sharing your story with us. To start, you could tell our readers some of your backstory.
Hey, I’m Lisa Benson, the creative force behind DeBella DeBall Designs. My journey from a high school graduate with a passion for communication and broadcast television to the founder of a veteran-focused digital marketing agency…

Money Matters Empowered Wealth Podcast | Lisa Benson

Every week, I bring you expert insights and actionable advice to help you take control of your financial future. From wealth-building strategies to navigating life’s biggest financial decisions, these videos are designed to empower you with the clarity and confidence to achieve your goals…

Use this Framework to Grow Your Business with Lisa Benson, Ep. 659

Lisa Benson is the founder of DeBella DeBall Designs, a digital marketing agency dedicated to helping veteran entrepreneurs and small business owners grow and scale their ventures. Her journey began in the Army, where she developed leadership skills..