How to Create Content That Actually Gets Coaching Clients (Not Just Views): The 5-Minute Framework

You’re posting consistently, your content gets likes and comments, but your DMs aren’t blowing up with people asking about your coaching. Sound familiar?

You’ve tried everything they told you to do: educational carousels, behind-the-scenes stories, motivational quotes: and while your engagement looks decent, you’re still struggling to convert those views into actual paying clients. The frustrating truth? Most content strategies are designed to build audiences, not coaching businesses.

Here’s what’s really happening: You’re creating content that entertains instead of content that converts. There’s a massive difference between getting someone to double-tap your post and getting them to invest thousands of dollars in working with you.

Why Most Coaching Content Fails to Generate Clients

The problem isn’t that you’re not posting enough or that your content isn’t good enough. The problem is that you’re following advice designed for influencers, not coaches.

Influencers make money from views, brand partnerships, and ad revenue. Coaches make money from high-ticket sales to a much smaller group of committed clients. Yet somehow, we’ve been convinced to use the same content strategy for completely different business models.

When you post generic “5 ways to boost your confidence” content, you’re competing with thousands of other coaches saying essentially the same thing. Your ideal client scrolls past because nothing you’ve said indicates you specifically understand their unique situation or that you can deliver the transformation they desperately want.

Your content needs to do three things simultaneously: demonstrate your coaching ability, speak directly to your ideal client’s specific struggles, and create urgency around working with you. Most coaches manage maybe one of these at a time.

What Makes Content Actually Convert to Coaching Clients?

Client-converting content feels less like a social media post and more like a mini coaching session. It doesn’t just share information: it creates an experience that makes your ideal client think, “This person gets me, and they can help me get where I want to go.”

The difference is positioning. Instead of teaching everyone everything, you’re solving one specific problem for one specific person in a way that showcases exactly how you think, coach, and deliver results.

Think about it: when someone hires a coach, they’re not just buying knowledge: they can get that from YouTube. They’re buying your unique way of thinking, your specific approach to transformation, and your ability to see what they can’t see about their own situation.

The 5-Minute Framework: Content That Converts Views to Clients

This framework ensures every piece of content you create serves your coaching business, not just your follower count. Each element takes about a minute to craft, making it realistic to implement even with a packed schedule.

Minute 1: Identify the Invisible Struggle

Start by naming something your ideal client is experiencing that they haven’t seen anyone else talk about. This isn’t surface-level stuff like “feeling overwhelmed.” This is the deeper, more specific struggle they’re embarrassed to admit.

For example: “You’re not just overwhelmed: you’re secretly terrified that even if you figure out your business strategy, you still won’t follow through because you never have before.”

This immediately separates you from generic advice and makes your ideal client feel seen in a way that stops their scroll.

Minute 2: Challenge the Common Advice

Call out why the popular solution isn’t working for them. This positions you as someone who thinks differently and understands why they’re still stuck despite trying everything.

“Everyone tells you to ‘just take action’ or ‘stop overthinking,’ but that advice ignores why you’re not taking action in the first place. You don’t need more motivation: you need to address the underlying pattern that keeps you starting and stopping.“

This creates trust because you’re not minimizing their experience or offering the same surface-level solutions they’ve already tried.

Minute 3: Introduce Your Unique Perspective

Share your specific approach or framework: the way you actually work with clients to solve this exact problem. This is where you demonstrate your coaching methodology without giving away everything.

“In my work with women entrepreneurs, I’ve discovered that sustainable action comes from alignment, not willpower. When your business strategy aligns with your natural patterns and energy, following through becomes inevitable instead of exhausting.”

This shows how you think as a coach and gives them a taste of what working with you would feel like.

Minute 4: Provide One Actionable Step

Give them something specific they can implement immediately that will create a small shift or insight. This shouldn’t solve their entire problem: it should demonstrate your ability to help them make progress.

“Right now, look at your to-do list and identify which task would create the most momentum if completed. Then ask yourself: ‘When do I naturally have the most energy for this type of work?’ Schedule it for that time, not when you think you ‘should’ do it.“

This creates a micro-transformation that builds trust in your guidance.

Minute 5: Create Clear Next Steps

End with a specific invitation that tells them exactly how to go deeper with you. This isn’t a generic “DM me” call-to-action: it’s tailored to where they are and what they need next.

“If you’re ready to stop the start-stop cycle and create a business strategy that actually sticks, I help women entrepreneurs build sustainable systems that work with their natural patterns. Drop ‘ALIGNMENT’ in the comments and I’ll send you my free assessment to identify your unique action style.“

How to Choose Topics That Actually Matter to Your Ideal Clients

Stop brainstorming content ideas in isolation. Instead, pull directly from your client conversations. What do they say in the first 10 minutes of your discovery calls? What breakthrough moments happen in your sessions? What resistance patterns show up repeatedly?

Your best content comes from real client insights, not trending topics or competitor analysis. When someone reads your post and thinks, “How did they know exactly what I’m going through?” you’ve nailed it.

The goal isn’t to be relatable to everyone: it’s to be irresistible to the right person.

Why This Framework Works When Others Don’t

Traditional content advice focuses on broad appeal and viral potential. This framework focuses on deep connection with fewer people who are actually ready to invest in coaching. You’re not trying to get thousands of likes: you’re trying to get the right people to raise their hands and ask about working with you.

Every element of this framework serves your coaching business:

• The invisible struggle positions you as someone who sees what others miss
• Challenging common advice establishes your expertise and unique perspective
• Your specific approach demonstrates your coaching methodology
• The actionable step creates trust through immediate value
• Clear next steps guides interested prospects into your sales process

What to Expect When You Implement This Strategy

Don’t expect overnight changes in your follower count. Instead, expect deeper engagement from your ideal clients. You’ll notice people commenting with more personal shares, DMing you with specific questions about their situations, and mentioning that your content feels like it was written specifically for them.

Within 4-6 weeks of consistent implementation, you should see more qualified leads entering your sales conversations: people who already understand your approach and are ready to discuss working with you.

The most important shift happens in your own confidence. When you know every piece of content serves your business goals, posting becomes strategic instead of stressful. You’re no longer creating content hoping something sticks: you’re deliberately building relationships with future clients.

Remember: your job isn’t to create content that everyone loves. Your job is to create content that makes the right people think, “I need to work with this person.” Five minutes of strategic thinking beats hours of random posting every single time.

Start with tomorrow’s post. Use this framework, speak directly to one person’s specific struggle, and watch how differently people respond when your content actually serves your coaching business instead of just feeding the algorithm.

Ready to Take the Shortcut to Sustainable Systems?

If you’re done with trial and error and ready to build with proven frameworks and strategic guidance, here’s what’s next:

Book a Clarity Call with Lisa Benson. Let’s map out your next 90 days with tactical strategy, not theory. We’ll look at where you are, where you want to go, and exactly what needs to happen to get there.

Start with the 9-Line Business Roadmap. Get the framework that helps women service providers scale to consistent $5K-$15K months without burning out or sacrificing boundaries.

Learn About Operation Six-Figure. Our signature coaching system installs repeatable systems for growth—so you can lead like a CEO instead of a scrappy solopreneur barely keeping up.