How to Use LinkedIn to Grow Your Veteran-Owned Business
As a platform built around professional networking, LinkedIn offers immense potential to amplify your veteran-owned business.
This guide will cover optimized strategies to attract your ideal customers, establish authority in your niche, and generate leads on LinkedIn.
Generate Leads On LinkedIn
Craft an Eye-Catching Profile
Your profile is key to making a strong first impression on LinkedIn.
- Include logos for veteran-owned certifications to build trust.
- Use relevant keywords in your headline and description to appear in searches.
- Share your business’s origin story and mission in the about section.
- Add rich media like photos, videos, and presentations to stand out.
Publish Interesting Long-form Content
Position yourself as a thought leader by publishing weekly long-form posts.
- Share tips, how-to guides, and case studies to demonstrate expertise.
- Promote your best-performing blog posts.
- Insert relevant keywords throughout your posts to aid discovery.
- Include eye-catching images, infographics, and videos.
- Use stats and data points to establish credibility.
Engage With Your Audience
Increase visibility by engaging consistently with your audience.
- Comment on posts in your industry and niche. Provide value!
- Share posts from those you do business with.
- Thank anyone who engages with your content.
- Ask strategic questions to spark conversation.
Join Veteran Focused Groups
Participate actively in relevant LinkedIn Groups like Veterans In Business Network.
- Share advice and insights when appropriate.
- Ask and answer questions to solve problems.
- Establish yourself as an expert.
Leverage LinkedIn Ads
Promote your best posts and offers using LinkedIn’s powerful ad targeting.
- Target by job title, company, interests, groups and more.
- Drive traffic to your website, blog, or product pages.
- Retarget warm leads across devices.
- Track performance to optimize.
Host Live Video Events
Position yourself as a thought leader by broadcasting live video events.
- Stream Q&As, how-to’s, behind-the-scenes footage and more.
- Promote the event, invite connections, and share the replay.
- Repurpose clips into other social content.
Partner With Industry Leaders
Partner with prominent voices in the veteran business space.
- Conduct co-hosted live streams or published posts.
- Cross-promote each other’s accounts and content.
- Sponsor partners’ LinkedIn activity to expand reach.
Measure and Analyze Metrics
Review LinkedIn Analytics to identify opportunities and optimize your approach.
- Track followers, engagement, clicks, reactions and more.
- See which posts and strategies perform best.
- Use insights to refine your content and activity strategy.
Post and engage with your audience consistently. With the right strategy tailored to veteran owned businesses, LinkedIn can significantly amplify your brand and help acquire new B2B leads.
Let’s connect to discuss how we can build an effective LinkedIn presence for your veteran-owned business.