Why More Women Are Hiring Small Business Coaches—And What to Look for in the Right One

You’re the CEO.
The visionary.
The doer of all things.
And if we’re being honest—the one who hasn’t had a moment to breathe in weeks.
You’ve built your business from the ground up, figured out every tool, worn every hat, and probably consumed enough YouTube tutorials to qualify as an honorary tech support rep.
But even the most capable entrepreneurs hit a wall.
Because the truth is: you can’t see your business clearly when you’re the one holding it all together.
And that’s exactly where a small business coach for women makes the difference.
Why Female Entrepreneurs Are Turning to Coaching Now More Than Ever
Women are starting businesses at historic rates—but they’re also burning out faster than ever.
According to a 2023 FreshBooks report, over 48% of women entrepreneurs say they feel isolated in their growth journey. And more than half say they spend most of their time “in the weeds” instead of in their zone of genius.
That’s not a marketing problem—it’s a systems and support problem.
Coaching isn’t about doing more. It’s about getting clear on what matters most—and building around it.
What a Small Business Coach for Women Actually Does
Let’s clear something up: Coaching is not cheerleading.
It’s not “just believe in yourself.”
It’s not handing over a cookie-cutter plan and wishing you good luck.
Coaching—done well—gives you:
✅ A custom strategy built around your life and business goals.
✅ Systems that let you breathe, not break.
✅ Messaging that reflects your values and resonates with clients.
✅ The kind of support that helps you make bold, smart moves.
As a business coach inside Operation Six-Figure, I help women install the back-end systems, marketing flow, and mindset upgrades that turn hard-earned momentum into repeatable results.
Because success isn’t about working harder, it’s about working on the right things.
Why This Matters More for Women
Most coaching spaces don’t speak to the reality of what it means to be a woman entrepreneur.
They miss the nuance of:
- Emotional labor.
- Invisible expectations.
- Mental load.
- Real-life responsibilities that don’t pause during a launch.
You need a coach who doesn’t just see your potential, but understands your capacity.
One who builds around your actual life, not just your aspirational one.
The Signs You’re Ready for a Business Coach
You don’t need to be burned out to get support.
You just need to be ready to stop winging it.
Here’s how to know:
- You’re tired of throwing spaghetti at the wall with marketing.
- You’re making money, but not making progress.
- You’re booked, but not sustainably.
- You have ideas, but no strategic filter to prioritize what’s next.
- You want a system, not just a pep talk.
If that’s you, our Clarity Call is the best place to start.
In 45 minutes, we’ll audit what’s working, what’s in the way, and what needs to change so your business can breathe and grow.
What to Look For in the Right Small Business Coach
Not all coaches are created equal—and the right coach for you will:
- Understand the unique challenges women face in business.
- Build a strategy with you, not for you.
- Respect your bandwidth and decision-making power.
- Help you build repeatable growth, not just “make it through the month”.
At DeBella DeBall Designs, we help women service providers get clear, get clients, and get their time back using a systems-first approach that puts you in the driver’s seat—with a roadmap, not just a “vibe.”
Final Thought
There’s no badge of honor for doing it alone.
But there is real freedom in finally saying: “I want support.”
Hiring a small business coach isn’t about what you can’t do—it’s about what you’re ready to do next.
It’s about creating space to think bigger, lead stronger, and scale smarter.
So if you’re a woman with a business—and a vision—
This is your sign to stop guessing and start building with intention.
Explore Coaching with Lisa Benson
Book a Clarity Call
Start with the 9-Line Business Roadmap
You were never meant to do this alone. Let’s build it—together.