Why More Women Are Hiring Small Business Coaches—and What the Data Really Says


Running a business as a woman today looks radically different than it did a decade ago—and yet, many of the challenges remain the same.

While women are launching businesses faster than ever, they still face unique hurdles: invisible workloads, lack of strategic guidance, and systems that were never built for them in the first place.

That’s why more women are turning to small business coaching—not as a quick fix, but as a sustainable path to clarity, revenue, and ownership of their growth.

The Stats Behind the Shift

Let’s start with the numbers:

  • 42% of all U.S. businesses are now women-owned
    U.S. Census Bureau
  • These businesses generate $1.9 trillion in revenue, but only 2% ever cross the $1 million mark
    American Express Report
  • 48% of women entrepreneurs feel isolated in their growth journey
    FreshBooks Research
  • 58% cite “lack of strategy” as their biggest business growth barrier
    SCORE Women Entrepreneurs Report
  • 72% of women founders credit mentorship or coaching as a key factor in their success
    American Express Mentorship Study

This isn’t a motivational moment—it’s a movement.

Women don’t just want support—they’re actively investing in it. And for good reason: coaching gives them strategic guidance, systems that actually scale, and the confidence to stop second-guessing every move.

Why Women Are Choosing Coaches Over Courses

Most of the women I work with inside Operation Six-Figure aren’t new to business. They’ve already:

  • Hit consistent revenue
  • Built a loyal client base
  • Gotten scrappy with their marketing

But they’ve also hit a ceiling—because clarity, systems, and strategic perspective are what take you beyond hustle mode.

Coaching provides:

  • A structured path forward
  • A sounding board for big decisions
  • Accountability that respects your vision—not someone else’s blueprint

And yes, you still get mindset support. But here, we lead with strategy first.

What to Look for in a Small Business Coach (Especially as a Woman)

You want someone who: 

✅ Gets the invisible labor of growing while managing life
✅ Builds systems, not just inspiration
✅ Respects your time and capacity
✅ Helps you scale sustainably—not just sell more stuff

At DeBella DeBall Designs, we do exactly that.

We work with women founders and service providers to:

  • Refine their message
  • Clarify their offer
  • Install marketing systems for consistent client flow
  • Align their brand with who they’re becoming, not just where they started

Want a taste of how that starts? Book a Clarity Call

Coaching Isn’t About What You Can’t Do—It’s About What You Don’t Need to Do Alone

We’re not here to hype hustle culture.

We’re here to build a new model for female-led business—one rooted in autonomy, systems, and scalable growth without burnout.

So whether you’re looking to:

  • Launch a new offer
  • Pivot your positioning
  • Or finally feel like your business runs with you, not just because of you—

Small business coaching could be your next move.

Final Thought

You weren’t meant to do this alone. And you don’t have to.
Behind every powerful business is structure, clarity, and strategic support that actually fits.

Explore Operation Six-Figure
Install the 9-Line Business Roadmap
Book a Clarity Call

Because when women grow with the right coach behind them—everything changes.

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