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How do I know who my competitor is targeting?

The best way to understand who your competitor is targeting is to first understand your own business. What are your unique selling points (USP)? What needs does your product or service fill for your customers? Once you know this, you can start to look at what other businesses offer that is similar to yours, and then figure out which target markets they are aiming for. It’s not always easy, but taking the time to research this will give you a big advantage in the competitive market.

Do you know your customers
Competitive analysis steps


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