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When it comes to business, one of the most important things you can do is understand your competition. By figuring out who they’re targeting and what needs their product or service fills, you can start to see where your company fits in. This research isn’t always easy, but it can give you a big advantage in the market.

For example, let’s say you own a small business that sells unique T-shirts online. You might think that your target market is everyone, but if you take the time to do some research, you might find that your competitors are targeting young adults who are interested in fashion. Armed with this information, you can start to tailor your marketing strategy specifically to this group of

Figuring out who your competitor is targeting can be tough, but it’s important work that can give you a big advantage in the market. By understanding your own business and what makes it unique, you can start to look at what other businesses offer that is similar to yours. Once you know what needs your product or service fills for customers, you can begin to research which target markets your competitors are aiming for. This information isn’t always easy to find, but by taking the time to do this research yourself, you’ll have a better idea of how to position your company against the competition. If you need help getting started, don’t hesitate to contact us – we would love to assist you!