7 example
7 Examples of Successful Social Media Marketing Campaigns
It’s been a long month of navigating how to make your social media campaign work, new strategies approach, and content ideas and we’re all just getting started.
We’re strong believers that if you’re feeling short of ideas, you don’t have to reinvent the wheel and start over from scratch. Some of the hardest-hitting social media players are showing us what’s working for them, and how we could bend their strategy and try it for our own brands, in our own unique ways.
Here are some hard-hitting Social Media Campaigns to inspire you for 2022.
1. KFC’s “#KFCCrusheD” Campaign
In 2019, KFC launched a social media campaign called “#KFCCrusheD” in order to encourage people to stop ” crushing” on Colonel Sanders. The campaign featured a series of videos and posts in which the Colonel was shown “crushing” on various things, such as a drumstick or a bucket of chicken.
The campaign was a success, with many people engaging with the videos and posts. KFC also saw an increase in sales during the campaign.
2. Nike’s “#Breaking2” Campaign
In 2017, Nike launched a social media campaign called “#Breaking2” in order to promote its new line of shoes. The campaign featured a series of videos and posts about athletes who were trying to break the two-hour marathon barrier.
The campaign was a success, with many people following the athletes’ progress and sharing the videos and posts. Nike also saw an increase in sales of its new line of shoes.
3. Adidas’ “#Allin or Nothing” Campaign
In 2014, Adidas launched a social media campaign called “#Allin or Nothing” in order to promote its new line of products. The campaign featured a series of videos and posts about athletes who were “all in” on their training and preparation.
The campaign was a success, with many people sharing the videos and posts. Adidas also saw an increase in sales of its new line of products.
4. Samsung’s “#DoWhatYouCan’t” Campaign
In 2015, Samsung launched a social media campaign called “#DoWhatYouCan’t” in order to encourage people to push themselves to their limits. The campaign featured a series of videos and posts about people who had overcome obstacles to achieve their goals.
The campaign was a success, with many people sharing the videos and posts. Samsung also saw an increase in sales during the campaign.
5. Coca-Cola’s “#ShareaCoke” Campaign
In 2014, Coca-Cola launched a social media campaign called “#ShareaCoke” in order to encourage people to share Coke with their friends. The campaign featured a series of videos and posts about people sharing Coke with their friends.
The campaign was a success, with many people sharing the videos and posts. Coca-Cola also saw an increase in sales during the campaign.
6. Pepsi’s “#LiveForNow” Campaign
In 2013, Pepsi launched a social media campaign called “#LiveForNow” in order to encourage people to live in the present moment. The campaign featured a series of videos and posts about people enjoying their lives.
The campaign was a success, with many people sharing the videos and posts. Pepsi also saw an increase in sales during the campaign.
7. Red Bull’s “#Stratos” Campaign
In 2012, Red Bull launched a social media campaign called “#Stratos” in order to promote its new line of energy drinks. The campaign featured a series of videos and posts about athlete Felix Baumgartner jumping from a space balloon and breaking the sound barrier.
The campaign was a success, with many people sharing the videos and posts. Red Bull also saw an increase in sales of its new line of energy drinks.
So, what’s the takeaway? Check out your favorite brands and see how they’re using social media. Steal their ideas, put your own spin on them, and make them your own. And if you need help getting started or want someone to bounce ideas off of, contact us today! We love helping businesses grow and would be more than happy to chat with you about your social media strategy for 2022.