What to Post When You Have ‘Nothing to Say’ (Without Sounding Boring or Salesy)
We’ve all been there. Staring at the blinking cursor, unsure of what to post on social media when inspiration seems elusive. But fret not! Even when words fail, there’s plenty you can share to keep your audience engaged, without resorting to sales pitches or boring them. Dive into these creative ideas to keep your content fresh and engaging.
Share Behind-The-Scenes Glimpses
Lift the curtains on your brand and let your audience see behind the scenes. By highlighting the human element of your business, you build trust and connect more deeply with your followers.
Consider capturing those unfiltered moments—like setting up a shoot or brainstorming with your team. These authentic snippets help your audience feel like they’re part of your journey, building a sense of shared experience and loyalty. When people see the effort and passion behind the scenes, it humanizes your brand. People love to support individuals and organizations that they feel they know and understand, which helps in nurturing a loyal community.
Remarkably, a simple video tour of your workspace or a day-in-the-life story can be quite captivating. The key lies in making it relatable. Let’s remember that people connect with people. If you’re a small business owner, your daily routine might resonate with another entrepreneur, thus sparking a connection. Sharing your behind-the-scenes is not just about transparency; it’s a powerful strategy to foster genuine engagement and authenticity, which are core components of a successful Social Media Strategy.
Ask Thought-Provoking Questions
Engage your audience by asking questions that provoke thought and invite discussion. This not only drives engagement but can also provide valuable insights into your followers’ preferences and opinions.
Think about questions that don’t just inquire but intrigue. A question like, ‘What skill do you wish you learned five years earlier?’ or ‘How would our industry be different if everyone embraced failure as part of the process?’ can stimulate conversation and encourage genuine moments of reflection. This conversational tactic can not only boost algorithms by increasing your engagement rates but also deepen your understanding of your audience’s perspectives. These insights can be invaluable in informing your ongoing social media optimization.
Share User-Generated Content
Leverage the power of your community by sharing content created by your followers. Not only does it show appreciation, but it also fosters a sense of community and belonging.
Invite your followers to share their experiences with your products or services through photos, stories, or reviews. When you share these authentic pieces, it not only highlights genuine customer experiences but also further solidifies your brand community. This practice not only rewards the creator with recognition but also enhances trust among other followers, showcasing your brand’s authenticity and reliability. Such content acts as organic proof of your brand’s impact and can greatly enhance consumer trust—making your social media presence more relatable and engaging without being overly promotional.
Highlight Industry News and Insights
Keep your audience informed with the latest updates from your industry. Sharing relevant news and insights can establish you as a knowledgeable source and keep your followers in the loop.
Keeping abreast of current developments isn’t just beneficial for staying informed; it’s an opportunity to become known as a valued voice and reliable source in your field. Whether it’s a breakthrough technology, a change in policy, or emerging trends, discussing these topics shows you are proactive and engaging with the industry. This not only reinforces your credibility but also educates and empowers your audience, prompting them to view you as a thought leader rather than just a service provider. When executed effectively, this approach can lead to enhanced engagement and improved follower retention.
Reshare Evergreen Content
Have a treasure trove of older content that still holds value? Reshare timeless pieces that are still relevant and insightful, giving them a new lease of life and reaching new audiences.
Your previous posts, blogs, or even videos that contain valuable lessons, insights, or inspiration should not be confined to the archives. Putting a contemporary spin on these resources—by adding recent data or updated graphics—can revitalize them significantly. This kind of content not only saves you time but also ensures that valuable content continues to get the attention it deserves. Additionally, resharing evergreen content shows consistency and dedication towards providing ongoing value to your followers. It’s about reinforcing the relevance and breadth of your message across different stages of time, which is a smart tactic for enduring social media strategy.
