Viral marketing is a strategy that uses existing social networks to market products or services. Unlike traditional marketing where the campaign aims to simply create awareness, viral marketing generates a high volume of consumer traffic. Viral marketing is the Holy Grail of business growth. The best brands in the world have used viral marketing to grow their customer base, increase brand awareness, and boost sales. How can you use it to help your business?
Like all good things, lead magnets can be used in various ways. There’s the obvious: your blog posts. Who wouldn’t want to if you have a lead magnet for the reader to download? They can also be used in email marketing campaigns. If you send out an email with a link to a free report or e-book related to your business and that report/e-book is only offered as a lead magnet (and not part of the regular content), then it will help convert readers into leads.
One of the best things about being a small business owner is that you have the freedom to forge your own path. You’re not beholden to the constraints of a corporate marketing budget or a team of people who have to sign off on every decision. You can be nimble and experimental, trying out new things and seeing what works best for your business.
Why You Need Digital Marketing! Are you a small business owner who’s been wondering if digital marketing is worth your time and money? They also…