What It Looks Like When You Forge Your Own Path in Marketing

DIY Social Media

There’s a lot of talk in the marketing world about following best practices, using the latest and greatest tools, and doing what everyone else is doing. But what if you don’t want to do that? What if you want to forge your own path and find your own way? That can be scary, but it can also be incredibly rewarding. In this blog post, we’ll take a look at some of the benefits of forging your own path in marketing, as well as some tips for getting started. So if you’re feeling brave (or just curious), keep reading! Let’s DIY social media marketing.

One of the best things about being a small business owner is that you have the freedom to forge your own path. You’re not beholden to the constraints of a corporate marketing budget or a team of people who have to sign off on every decision. You can be nimble and experimental, trying out new things and seeing what works best for your business.

Of course, that freedom can also be a bit daunting. It’s easy to feel like you’re flailing around in the dark, not sure what you should be doing or where you should be spending your time and energy. But even if you don’t have all the answers, there are still some great benefits to forging your own path in marketing.

For one thing, it allows you to be more authentic. You can focus on the things that are truly important to your business, rather than following trends that may not resonate with your customers.

Additionally, a unique approach can help you stand out from the competition. Dig deep to find something that makes you stand out. Posting with the same shirt all the time, a specific location, even an intro that is unique.

And finally, by trial and error, you might just stumble upon an amazing marketing strategy that no one else has thought of yet!  Oh yes it can happen we see it all the time. Just look at all the TikTok influencers.

With a little guidance, you can be on your way to becoming an expert in marketing. 


The following are some of my favorite tips for getting started:

1. We all know the importance of understanding our customers, but did you also consider what they need from us?

There is a wealth of information available to help with this task.

For example…

A lot can be learned by looking at someone’s lifestyle or interests on social media! What kinds do things that seem interesting to them? Who speaks most frequently (or least) through their posts-and why does this person stand out as being important in some way?? These insights may tell companies exactly where the marketing side and consumers’ patterns should intersect – giving reasons to invest time.

2. Be willing to experiment. Trying new things can be scary, but it’s also essential if you want to find successful marketing strategies.

So, don’t be afraid to test out different approaches.

You might be surprised at what you discover!

Fear not, entrepreneur. It’s time to stop playing it safe and start taking risks! For your business (or campaign) be successful at marketing strategies that work best with who YOU are as an individual brand or company – don’t afraid of trying new things out there in this big worldwide internet pond called social media. You might just discover what works when everyone else gives up hope.

3. Get help when you need it. Just because you’re forging your own path doesn’t mean you have to go it alone. If you need some help, there’s no shame in reaching out to a marketing professional or small business coach. They can provide valuable insights and guidance to help you get on the right track.

Small business owners willing to forge their own path in marketing can reap some serious rewards. It takes courage and conviction to blaze your own trail, but the journey is worth it. And don’t forget – we’re here to help! If you need guidance or want someone to bounce ideas off of, our team at Contact Us is more than happy to assist.

Get help when you need it