Creating A Viral Social Media Marketing Part 2
Introduction
Continuing with the step guide to creating a viral social media marketing strategy for your business.If you missed part back up now and go review it here. We lead off with your investment in data and analytics. I know most people are the “number” guys or gals. But when it comes to social media strategies you need a starting or a base number to know your growth. Then there is no denying your growth in the social world. Here are the next several four steps you can take to win!
Step 4: Invest in data and analytics.
Data is the new currency of the digital age, and you need to know how to use it if you want your business to succeed. Data can help you understand what kind of content will resonate with your audience and how best to promote it on social media.
If you don’t have a solid understanding of what data analysis is or how it works, we recommend checking out our previous articles.
For example, say you want to create an infographic about dog breeds. But aren’t sure what type of information would be most interesting or relevant for your audience. You could use social media listening tools like Sprout Social or Hootsuite Analytics to see what types of posts get the most engagement. Then make sure that whatever content you create is tailored specifically toward them!
Step 5: Make your content socially appealing.
You can have the best strategy in the world, but if nobody sees it, it does not matter. You need to ensure that your content is visible and easy to find on social media platforms like Facebook, Instagram, TikTok, Twitter, and LinkedIn.
Here are terrific tips:
- Use social media buttons. Optimize every piece of content for sharing by adding social media buttons for each platform where you think people will share it. (e.g., Twitter, Facebook). This makes it easier for users who want to share your post to do so with a simple click
- Write an engaging headline. Your headline has got to be good enough so that people take notice when scrolling through their feeds! Captivating headline.
Step 6: Identify trends and topics relevant to your target market.
Now that you’ve got your plan, it’s time to start planning for the execution. But before you dive into executing your strategy, there’s one more step: ensuring you are targeting the right audience.
This can be a tough process. Why? Because it requires understanding what people are talking about and what they’re interested in at any given moment. And unfortunately, that changes on a monthly basis. That’s why we recommend using social listening tools like BuzzSumo or Google Alerts. They help identify trends and topics that matter to your target market.
Step 7: Create shareable evergreen content.
Evergreen content is content that will remain relevant over time. It can be used in numerous ways, from creating a top-quality blog post to repurposing it into an infographic or video. Evergreen content is great for SEO as it’s likely to continue bringing traffic to your site long after the initial publication date. But what makes this type of content so appealing? Well…
- It’s shareable: People love sharing interesting and useful information with their friends and family on social media. So, evergreen posts are often shared because they contain valuable information people want to send out into the world! This means that even if they don’t directly benefit you right now (e.g., by driving traffic), they may still generate leads. You never know when those leads might turn into customers!
- They can be used as reference material. Evergreen posts are also often referred to as “evergreens” because they also age well. Meaning that even though new information might come out about what was said previously (and thus render some parts obsolete), there are still other aspects which never like general principles.
Conclusion
You are now equipped with the knowledge of how to create a viral social media marketing strategy for your business. And we hope we’ve given you some inspiration too! But remember, there are no shortcuts. You can’t force people to share something—it’s got to be something that speaks to their audiences and resonates with them. So don’t get discouraged if your content doesn’t go crazy immediately. Just keep putting out great stuff and it will eventually catch on and hopefully bring lots of new customers.