A digital marketing strategy is a lot like an old-fashioned pencil sharpener: You need one for each task and they all work together to get the job done.
The first step of your journey as you create this strategic plan starts by understanding what type(s) of online efforts will be most effective for your potential customers on social media sites such as Facebook, instagram, TikTok, LinkedIn, or Twitter. A goal for all of these efforts revolves around establishing websites with landing pages so visitors can opt into email lists while also building up Responses/Retweets from other consumers who find value in it.