Another great way to create original content is by using data. Infographics are a great way to present data in an interesting and engaging way. You can also use data to create blog posts or even whitepapers.
Finally, make sure that you are using social media to its fullest potential. Platforms like Twitter and Facebook offer great opportunities for businesses to engage with their customers. Make sure that you are posting regularly, and that your posts are engaging and informative.
So what kind of content should you be creating for your marketing efforts? The answer is: it depends. Every business is different, and what works for one may not work for another. However, by following the tips above, you can create content that is original, evergreen, and engaging. And that’s a recipe for success!