Creating A Viral Social Media Marketing Part 1
Introduction
The following is a 7 step guide to creating a viral social media marketing strategy for your business. We have broken this post into Part 1 and Part 2. It is a lot to take in. When it comes to social media, there’s no denying that the best part is when something goes viral. It makes you feel like you’re doing something right. Plus, it is an exciting feeling. But if you want your business to see a big boost in engagement and sales, you need to create content that people want to share with their friends and family. And as we all know at this point, creating viral content isn’t easy. However, there are specific steps you can take that will increase your chances of having a viral hit post:
Step 1: Optimize your content for shares.
To create optimized social sharing content, you must first understand how people share.
People usually share information if they think it will be interesting, helpful or funny. The more relevant your content, the better your chances are of earning a share.
You can increase your chances by using the following strategies:
Create a compelling headline.
Write a catchy headlines and get people interested in reading more about what you're posting. Try using questions or statements related to the topic of your post. This tends to work well because the post encourages curiosity (i.e., "What's Your Favorite Food?"). Also, ensure there are no spelling errors. That is a quick way to turn off potential readers. Some might think the content isn’t original or from a different country. Some may not want to read through something with grammatical errors before getting into its contents.
Step 2: Encourage audience engagement.
This is one of the most important steps in your viral marketing campaign. When you have a big audience, it’s easy to flood them with content. And it’s easy to hope that some people in your audience will come back to you with a comment, like or emoji. But this is not how to get a viral social media strategy!
Instead, encourage engagement by responding to comments, questions, and feedback from customers. Use hashtags such as #askmeanything or #questionoftheday. See how many people are asking questions about your product or service. You can also ask for feedback on what kind of content would be helpful for them on social media. Rather than just sharing random stuff that doesn’t relate, ask them.
Step 3: Harness the power of influencers.
To be honest, you’re not the only one who wishes for a little more time on your hands. Do you ever wonder if there’s a way to make all of your social media marketing happen in just one place?
Well, I’m here to tell you that there is. Influencers are people with large social media followers who can help grow and engage your audience. Brands often pay influencers, so they can provide honest reviews or recommendations. Then the brands do not have to worrying about backlash from fans who may disagree with their opinions.
You can find influencers in your niche by searching on social media platforms like Twitter or Instagram using hashtags such as “#socialmedia” or “#influencer”.
Remember: Viral content does not happen by accident.
Viral content does not happen by accident. But taking these specific steps and the ones to follow can in Part 2 can increase your chances of having a hit post that blows up on social.
Top take-away today:
Understand your audience.
You can't create a social media marketing strategy that will go viral if you don't know who you're talking to! Don't just think about demographics; think about what the people in your market want, what they will respond to, and how they like to communicate with brands.
Be authentic, consistent, and unique.
Viral social media posts often have one thing in common—they feel real! People want honest insights into other people's lives and experiences because it makes them feel more connected with humanity (and it's interesting). That authenticity has been turned into an art form by brands like Chick-fil-a or Dove. These companies seem to effortlessly connect with their audiences through genuine content. And it resonates deeply with those followers and potential customers.