Keep Content Creators Honest

I know content creation is tough, so how do you find honest content creators? When people search for a service, they often ask themselves, “Does this company provide good service?” While you might think that your number one priority is to provide great content, that’s not always the case. Customers want to know they’re getting their money’s worth. Here are some pointers on how to hire a content creator to make sure your money is well spent.

Have A Budget

As far as budgets go, it’s easy for content creators to come up with one for their projects. Creators divide their time/effort into units and assign each unit a dollar value. So, based on what type of work they’re doing (i.e., 1 hour = $150).

But when it comes down to dealing with clients who have budgets—and might be willing to pay more than some contractors are accustomed to charging—it gets trickier.

It’s important for you as a client to understand that there is no set price for any given project. Pricing depends entirely on the individual skill sets of the contractor. And of course what you need done. If you want someone who can write well but aren’t sure if they’ll be able to complete your project within your budget, then consider other options.  Like hiring multiple contractors or hiring one person with multiple skill sets.

Create a budget for content

State Your Goals Clearly

You know what they say: “Content is king.” It’s true.  Customers will look at the quality of your content before they’ll look at anything else.

But if you’re just starting out and hiring a content creator, you probably don’t know how to tell if they’re any good. The key is to be clear about what you want and why you want it. So, here are some pointers on how to hire a content creator that will make sure your money is well spent.

Get in touch with your inner CEO and state your goals clearly. You need to be clear about what you want and why you want it.  The content creator will know exactly what they have to produce.

The easiest way to express this is through a short paragraph that details exactly what kind of content you are looking for. For example; “We want a video explaining how our product works within 30 seconds”.  Then include why it matters.  Explain “This video is meant as an introduction for new customers who are trying out our product for the first time”.

Be Clear About Your Content Creation Expectations

Be specific about what you need. Let them know what kind of work is required. It also helps ensure that there is not any miscommunications at the start of producing the creative materials.

Be clear about your expectations. Set the tone for what you want to achieve. Be sure everyone is on the same page about where the project is headed.

Do not be afraid of being direct. Without clear communication, it’s difficult for anyone to get their point across effectively or efficiently.  This is true whether you are talking about a content creator or just about anyone else!

Talk to People About Finding An Honest Content Creator

Are you wondering how you know if the content creator is honest? And does he/she feel like the right fit for my needs? How can I tell if they will give me what I want?

The best thing you can do before investing is to ask around! Get advice from friends and family members who might have experience hiring content creators (or even just some ideas!).  This will help guide your decision-making process along this way.

Look for the truth about content creators by talking to people who have hired them. Ask them what they thought of their work, and if they were satisfied with the results.

If you’re considering hiring someone, check social media profiles and look for comments from people who have worked with them before.

Group of people talking


Overall, you as the client have to make sure you’re getting your money’s worth from a service provider. If not, then you could be limited in what you can accomplish for your business or brand. Don’t leave yourself hanging when it comes to content creation. If a contractor can’t provide the excellent content that you need, then that person might not be skilled enough for your needs. Take the time to find someone who can deliver a great product and make sure that they follow through on your expectations.