Business growth insights
Practical answers for female veteran coaches and mission-driven women building a clearer path from expertise to visibility, conversations, and clients.
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Start with the problem
Choose the part of the client journey you are working on now. Each path leads to focused guidance you can use in the business.
Mission-critical reading
These field guides address the questions women coaches bring us about content, leads, offers, sales, and the systems connecting them.
You are posting. People are watching. The missing piece is the route from attention to a real decision.
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Latest field notes
A useful growth strategy starts with the obstacle holding your business back. Learn how to choose a priority, test a focused change, and use the response to guide your next investment.
Make content worth passing along with a complete explanation, original work, and an honest promise. Updated for September 2026 with guidance on originality, endorsements, and measuring sharing.
Trust depends on what readers understand, not just what a sentence literally says. Learn to support your claims, use client stories responsibly, review AI drafts, and correct mistakes clearly.
Viral marketing is a strategy that uses existing social networks to market products or services. Unlike traditional marketing where the campaign aims to simply create awareness, viral marketing generates a high volume of consumer traffic. Viral marketing is the Holy Grail of business growth. The best brands in the world have used viral marketing to grow their customer base, increase brand awareness, and boost sales. How can you use it to help your business?
We all want to grow our influence and make a name for ourselves. I’m here to explain how you can do it. In this post, I’ll walk through the steps of branding yourself like a pro and gaining more followers. Let’s get started! We hope this article has helped you understand the basics of branding yourself on social media. If you take the time to do these steps and make them a part of your daily routine, it will be easy for others to recognize who you are as an influencer and want to follow your page.
Like all good things, lead magnets can be used in various ways. There’s the obvious: your blog posts. Who wouldn’t want to if you have a lead magnet for the reader to download? They can also be used in email marketing campaigns. If you send out an email with a link to a free report or e-book related to your business and that report/e-book is only offered as a lead magnet (and not part of the regular content), then it will help convert readers into leads.
You’ve heard it time and time again: you can’t improve what you don’t measure. If you’re running a small business, that means tracking your website and social media traffic using tools like Metricool. With all the data at your fingertips, you’ll be able to make informed decisions about where to allocate your resources and see real results in no time. So what are you waiting for? Start tracking today!
One of the best things about being a small business owner is that you have the freedom to forge your own path. You’re not beholden to the constraints of a corporate marketing budget or a team of people who have to sign off on every decision. You can be nimble and experimental, trying out new things and seeing what works best for your business.
Build a practical social media workflow with clear briefs, timely approvals, dependable publishing, and follow-up that keeps customer questions from getting lost.
Social media is critical to any company’s success in today’s marketplace. Finding ways to optimize your approach to multiple platforms will help make social media a more effective tool for your marketing and help you better connect with your audience and understand what content is most likely to resonate with them. But remember that social media does have a learning curve and experimentation is the best way to capitalize on its potential.